50% discount until 22nd February 2019.
Today companies are concentrating on brand’s empowerment, employee’s and customer’s engagement, human-centred content creation, distribution and experience, implementation, utilization and effective adoption of novel technologies.
The Content Strategy & Innovation Summit 2019 knowledge, tools and best practices sharing event focusing on creation of a strong, effective and profitable brand, use of multichannel programs, insurance of transparency and disclosure, effective storytelling, media publishing, use of cognitive systems to accelerate the brand engagement and other techniques in content marketing field.
08:00 Registration and Welcome Coffee
08:30 Opening Address from the Chairman
08:40 Content strategy and it’s misconception.
Puneet Srivastava,
Director Strategic Marketing - Content Strategy Lead, Bayer Pharmaceuticals, Cologne, Germany
09:20 Speed Networking
10:00 Digital Content Strategy: Translating Customer Insights into Relevant Content Experiences.
Irina Pashina,
Senior Director, Content Strategy & Customer Experience, SAP SE, Frankfurt Am Main, Germany
10:40 Morning coffee and networking break
11:10 How LinkedIn Uses LinkedIn for Marketing.
Want to know the secrets to raising brand awareness and driving demand on the world’s largest professional social network?
Linkedin’s head of content and social media breaks down how LinkedIn uses its own platform to market to customers and prospects across the entire funnel.
We’ll show you practical, innovative, and creative ways to increase your reach and engagement with customers and beyond. Using real company page examples you’ll learn tips you can use immediately and avoid mistakes others have learned along the way.
At the end of this session you will be able to:
Jason Miller,
Global Content Marketing Lead, LinkedIn, London, United Kingdom
11:50 Case Study - To Be Announced RESERVED
12:30 Business lunch
13:30 Transforming your content operations for omnichannel experience.
Marie Girard-Choppinet,
Customer Experience Manager, IBM, France
14:10 Agile content generation in the digital age.
Dr. Hartmut Huebner,
Head of Communications, Siemens Financial Services GmbH, Munich, Germany
14:50 Afternoon coffee and networking break
15:20 Studio SAP: Creating Impactful Content at Scale With an Internal Agency.
Christoph Zeidler,
Head of Strategy, Processes, and Technology, Studio SAP, SAP SE, Mannheim, Germany
16:00 The Psychology Behind Content: How to Trigger Your User’s Behaviour.
Content Strategy starts from a deep understanding of your audience.
This session explores how to apply principles of psychology to web content and design and maximise visitors’ attention. Psychology is the study of the mental processes that lead to human behavior. Why do web visitors behave the way they do? What can drive readers’ behavior and facilitate content consumption? And what does it look like to design a content hub without considering users’ psychology?
The session will explore some principles of psychology (Elaboration Likelihood Model, Fogg’s Behavioral Model, Cialdini’s principles of Persuasion) with practical examples and best practices and how to apply them while you design your site, app or content hub.
As a content marketer, you want to understand psychological principles whether you work on an existing site to make it more intuitive or build a digital experience aligned with how users take decisions.
Giuseppe Caltabiano,
Head of Content Strategy for EMEA & APAC, Content Marketing Strategy Speaker & Writer, Contently, London, United Kingdom
16:40 The Science Behind Story.
Our brain is a brilliant machine, yet until recently all we “knew” about the brain’s functions were speculations based on observable behavior, recorded by psychologists.
Freud, Jung and Skinner have made generations believe that we are in control of our behavior, and much more than that: that we’re in control of our thoughts, our thought processes, and our memories. Recent advancements in Neurobiology are showing a more nuanced picture, which can serve us well as content strategists.
First and foremost, to prove not only how, but even why the brain processes certain things better than others and how we can shape content in a more digestible way. Yes, facts and figures remain important when communicating, however, the way we present them can help tremendously toward understanding and remembering them.
Storytelling has been proven to be the key to memory and understanding because it appeals to a variety of brain regions, which stimulates processing the information on various levels and leads to longer retention. Using storytelling techniques, we can make any content more appealing, more convincing, and more persuasive.
And who wouldn’t want that?
Ineke Vermeulen,
Head of Atos Speak Network, Atos, Munich, Germany
17:20 Panel Discussion
17:50 Chairman’s closing remarks and end of day one
19:00 Business dinner
08:00 Registration and Welcome Coffee
08:40 Opening Address from the Chairman
08:50 Case Study - To Be Announced RESERVED
09:30 Customer Engagement for highly targeted audience segments: How all come together?
Everyone talks about Omni-channel, easy to be said but hard to be achieved.
Lots of variables play into such as messaging, targeting, channels, non-linear buying behaviours, content consumptions models, different stakeholders need, insights, measure, optimize; and the audience is still the same.
Join the session to hear a real-life example on how an effective Omni-channel customer experience come together.
Fabio Ganzaroli,
Head of Customer Engagement Service Provider Segment, Cisco Marketing and Communications, Milan, Italy
10:10 Morning coffee and networking break
10:40 To Be Announced.
Norman Nielsen,
Former Global Head of Content Marketing, Zalando SE, Berlin, Germany
11:20 Interactive visual content and extended realities. Why you should be creating experiences in XR.
Arijana Walcott,
Co-founder, DART, San Francisco, USA
12:00 Business lunch
13:00 Adapting Web Content to Natural Language Search.
Florian Niederreiter,
Global Content Marketing Specialist, SEO & Web Analytics, Sandvik Coromant, Cologne, Germany
13:40 Evolution of AI & Machine Learning in Customer Experience - Beyond Interfaces.
The evolution of Machine learning is directly proportional to the customer believing in the non-existence of a machine in between.
With deep learning and neural network implementation, the traditional ML models are becoming dated. Often when a new technology has its breakthrough; it’s impact is only felt in hindsight. But it’s different with Artificial Intelligence and Machine Learning.
Let’s talk about how ML powered Chatbots add value to the customer experience. From demand generation to fulfilment, all behind a seamless customer experience.
Adi Chhabra,
Senior Product Manager - Artificial Intelligence, Vodafone, Newbury, United Kingdom
14:20 Afternoon coffee and networking break
14:50 Hacking Content Marketing in the Cybersecurity sphere.
Gaetano Mecenero,
Chief Marketing Officer, Futurae Technologies AG, Zürich, Switzerland
15:30 Connected Content - How the IoT provides new opportunities for content delivery.
Alex Fryer
Public Speaker, , United Kingdom
16:30 Panel Discussion
17:00 Chairman’s closing remarks and end of summit
To register to the summit as Delegate, Exhibitor or Sponsor, please provide the details below. Once the form is submitted, we will send you the official confirmation and the invoice for payment. In case of doubt, contact us at info@qepler.com
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Documentation Package for € 499 includes presentation slide decks and the delegate contact list.*
chaired a panel discussion on the digitisation of clinical trials and next gen injectable devices, with speakers from Novartis, Roche, Janssen, Sanofi, SHL Group and Corvus Device.
