Qepler | summits & conferences | Content Strategy & Innovation Summit, 12 March 2019
Event Location:
Berlin, Germany
Venue:
Hotel Eurostars Berlin Friedrichstraße 99
Date:
12 March 2019 - 13 March 2019
Language:
English

Early Bird discounts:
Register early to save €300 for the Individual ticket, €400 per person for 2-3 Delegates, €600 per person for 4+ delegates from the same company until 18 January 2019.

Contact Person: Evgenia Makar
Contact Person: Evgenia Makar, Qepler s.r.o.
Contact Person: Denis Polikarpov
Contact Person: Denis Polikarpov, Qepler s.r.o.

Conference Overview

Today companies are concentrating on brand’s empowerment, employee’s and customer’s engagement, human-centred content creation, distribution and experience, implementation, utilization and effective adoption of novel technologies.

The Content Strategy & Innovation Summit 2019 knowledge, tools and best practices sharing event focusing on creation of a strong, effective and profitable brand, use of multichannel programs, insurance of transparency and disclosure, effective storytelling, media publishing, use of cognitive systems to accelerate the brand engagement and other techniques in content marketing field.

The featured talks on:

  • Measuring the brand’s impact on business.
  • Building an ideal strong brand engaging customers and employees: creating positive image.
  • Generation Z and digital marketing transformation: change insights.
  • Building impactful multiplatform content programs.
  • Ensuring customer expectations in complete transparency and disclosure. Maintaining trust of your audience.
  • Interactive storytelling and content marketing: focusing on emotion, message, and morale.
  • Data storytelling & journalism: effective strategies to boost content.
  • Changing process of content creation and shifting content roles: focusing on media publishing approach.
  • Content distribution and promotion. New ways of distribution. Boost content engagement.
  • Content marketing integration into marketing mix.
  • Concentrating on lifecycle marketing. Contact strategy that engages the customers through multichannel sources.
  • Integrating education centred content.
  • Empowering video content: producing content with measurable results. The growing importance of videos. Video production and editing.
  • Strategy development, implementation and campaign management.
  • Changing privacy expectations and their impact on content strategy.
  • Content as a fuel for the buyer’s journey: correct metrics at every stage. Catching the audience's attention and building the trust with your brand.
  • Boosting engagement and creating social community.
  • Unlocking the science of social engagement: intersection between brand and UX, potential of social media.
  • New social media: mixing SM strategies and choosing the right message for the right platform.
  • Emotion-driven content strategy.
  • Adopting and effectively utilizing existing technologies to your business.
  • Novel content curation technologies.
  • AI implementation in the content marketing: impact on customer experience and engagement.
  • Interactive visual content and virtual reality. Creating experience with VR.
  • IoT and content: customer interaction with devices and new technology.
  • New voice-driven technologies in marketing: impact on consumer behaviour, business and society.
  • Staying authentic with machine assisted content.

Meet our Speakers

PREVIOUS EVENT

Networking

Harshal Shah

Cambridge Consultants

chaired a panel discussion on the digitisation of clinical trials and next gen injectable devices, with speakers from Novartis, Roche, Janssen, Sanofi, SHL Group and Corvus Device.