Staffan Ekengren, Scania Group - Qepler Summits And Conferences

Staffan Ekengren

Head of Scania Newsdesk
Scania Group
Stockholm, Sweden
Scania is a global company with a sales and service organisation in more than 100 countries. Scania’s production units are located in Europe, South America and Asia.

Head of Scania Newsdesk Staffan Ekengren is a seasoned journalist and communications executive.

Among the most experienced leaders in his field in Sweden, he has led his team in building up Scania’s internal media house, which is now among Sweden’s top content marketing and editorial communication operations.

With editorial methodology at the core, and using storytelling as its starting point, the Scania Newsdesk team creates content for the vehicle manufacturer’s full range of global communication channels.

Ekengren joined Scania in 2013, having served as Head of Media Relations for ICA, Sweden’s leading grocery retailer.

He has worked on both national and local newspapers, in radio, and for a governmental organisation.

In 2018 he released a book about editorial communication in cooperation with one of Sweden’s foremost publishers of business management literature.

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 1: Tuesday, 12 March 2019
BLOCK: BRAND EMPOWERMENT.
CASE STUDY: Editorial communication - how to do it on a daily basis.

The Swedish transport company Scania developed an in-house newsdesk with editors, writers and project leaders in order to transform their corporate communication into a digital age.

Staffan Ekengren, Head of Scania Newsdesk, will describe how the editorial team was built up, how the production and publishing work in the daily flow and how Scania uses the right content to get very close to the audience.

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