Richard Burton
London, United Kingdom
Richard has over 20 years experience from strategy, marketing and insight, to HR and business transformation in the energy and financial services industries. He has significant experience in Internet and digital developments over the past 16 years. He has held key roles in organisations of different sizes from multi-national blue chips to independent start-ups.
Richard started his career working in marketing & advertising agencies, planning campaigns and brand development for clients across European markets. He has been responsible for two start-ups, to establish an Amsterdam-based subsidiary of a marketing services group, and the set-up of an independent agency in London which he ran as joint MD for 5 years.
In 2000 Richard moved to client-side strategy as a consultant at Barclays to join a small team in creating a new business, Barclays Wealth, with responsibility for brand, digital and online developments. Then at NS&I Richard led a new team responsible for market planning, research and customer insight, initially as a consultant and then on a permanent contract.
Richard worked for EDF Group from 2004-18, both in the UK and France. He was instrumental in setting up an internally-focused ‘HR Innovation & Performance’ lab with a worldwide remit for EDF, and in the running of an external market-focused lab in the UK to identify new income stream opportunities and to push them through to commercialisation.
Richard is currently involved with three start-up businesses including a new consultancy focusing on innovation and business transformation; design and testing of new business models, digital developments and integrating new technologies to create competitive advantage.
