Michael Bradley manages IDBS’ “Industrial” key accounts for IDBS in EMEA including BASF, Solvay, Total and Danone.
He has been an enterprise software account manager for 22 years and at IDBS for five. He has a degree in Data Processing from the University of Sunderland.
The typical challenges faced when trying to innovate and collaborate on a global scale. The steps towards global efficiency, harmonization and insight. A case study from a speciality chemicals enterprise on their journey from ambition to global deployment.View Details