Marie Girard-Choppinet, IBM - Qepler Summits And Conferences

Marie Girard-Choppinet

Customer Experience Manager
IBM
France
IBM - HCS

Marie Girard is a CX / UX / content strategist, teacher, speaker, and coach currently leading the strategy for digital client experience of IBM Decision Automation software in Paris.

She facilitates design thinking activities across silos, runs content operations, and always keeps the focus on customer experience.

Marie also teaches content strategy and information architecture at Paris Diderot University, and keeps investigating how everything interrelates through the practice of yoga.

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 1: Tuesday, 12 March 2019
BLOCK: CONTENT CREATION AND DISTRIBUTION.
CASE STUDY: Transforming your content operations for omnichannel experience.
  • Building multidisciplinary teams to foster content innovation
  • Identifying skills and roles within your organization
  • Implementing processes and standards for the long run
  • Defining a change roadmap
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