Luiz Otavio Moreira Abreu, Piaggio - Qepler Summits And Conferences

Luiz Otavio Moreira Abreu

Strategic Innovation
Milano, Italy

Born in Brazil, Luiz Otavio ventured in consultancy in his home country, engaging in a variety of projects that go from chairs to ventilators to the ‘white goods’ realm for 7 years, before moving to Europe to obtain his Master in Strategy, Innovation and Product Design.

Senior Researcher in the Strategic Innovation Team for the Piaggio Group, where the team is responsible for envisioning the future through mid and long term view research regarding mobility, social and technological trends, consumer analysis and concept development, working transversally with the Design, R&D and Product Marketing departments.

Related Sessions:

2nd Annual R&D
Transformation Summit 2019

Learning & discussing new practical solutions and techs for R&D process excellence.
  • 01 Oct 2019
  • Prague, CZ
  • Technology
Day 2: Wednesday, 02 October 2019
CASE STUDY: R&D in mobility: developing for a world that moves fast. Understanding a consumer that doesn’t exist.
  • What companies think.
  • What consumers say they want.
  • What consumers are willing to buy.
  • How to match needs-costs and timing.
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