Jason Miller, LinkedIn - Qepler Summits And Conferences

Jason Miller

Global Content Marketing Lead
London, United Kingdom

Jason Miller is the global content marketing leader at LinkedIn, a prolific keynote speaker, professor of marketing strategy at the University of California, Berkeley, and the best-selling author of Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11.

His unique approach to content and social media marketing is born of his 10 years in the music business. His ideas and strategies are both inspiring and proven to work on the frontline, helping overcome some of the biggest challenges that marketers face today.

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 1: Tuesday, 12 March 2019
CASE STUDY: How LinkedIn Uses LinkedIn for Marketing.

Want to know the secrets to raising brand awareness and driving demand on the world’s largest professional social network?

Linkedin’s head of content and social media breaks down how LinkedIn uses its own platform to market to customers and prospects across the entire funnel.

We’ll show you practical, innovative, and creative ways to increase your reach and engagement with customers and beyond. Using real company page examples you’ll learn tips you can use immediately and avoid mistakes others have learned along the way.

At the end of this session you will be able to:

  • Create the most efficient content to fuel your native advertising efforts on LinkedIn
  • Understand the paid and organic content opportunities available on LinkedIn and map them back to your marketing strategy
  • Incorporate video best practices on LinkedIn
  • Use advertising on LinkedIn as a testing ground for your broader content marketing strategy
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