Irina is a global content strategy expert and speaker with extensive experience in the technology and non-profit sectors.
Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation.
Irina has driven large content marketing projects and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications.
Irina’s passion for mentoring, great customer experience, and content as a connector and differentiator is what makes her run.