Irina Pashina, SAP SE - Qepler Summits And Conferences

Irina Pashina

Senior Director, Content Strategy & Customer Experience
Frankfurt Am Main, Germany
Learn about SAP and how our technology is transforming the way we do business. Leave complexity behind so your business can Run Simple.

Irina is a global content strategy expert and speaker with extensive experience in the technology and non-profit sectors.

Leading a content strategy function at SAP, she feels fortunate to shape superior customer experiences with a focus on digital transformation.

Irina has driven large content marketing projects and guided co-workers and teams in her various roles. Her ability to connect with people across cultures and functional areas has been a key factor for success in multiple fields of marketing and communications.

Irina’s passion for mentoring, great customer experience, and content as a connector and differentiator is what makes her run.

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 1: Tuesday, 12 March 2019
CASE STUDY: Digital Content Strategy: Translating Customer Insights into Relevant Content Experiences.
  • From development to execution: actionable insights into content strategy for the web
  • Practical tips: translate customer insights along the entire customer journey into specific, implementable content guidance
  • Best practices: create relevant, simple and delightful digital content experience driving business results
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