Ineke Vermeulen, Atos - Qepler Summits And Conferences

Ineke Vermeulen

Head of Atos Speak Network
Munich, Germany
Atos is a global leader in digital transformation with approximately 120,000 employees in 73 countries and annual revenue of around € 13 billion.

Keynote Consultant (independent) “We are what we repeatedly do; excellence, then, is not an act but a habit.” – Aristotle After studies in English, History and Geography and with a degree in teaching, I decided to jump on the IT bandwagon in 2000 and became a developer.

I was lucky to work for a large multi-national, which allowed me to grow and find my true cause. With some stops in project management and portfolio management, I eventually found a great spot for an all-rounder like myself in marketing.

However, I was also able to develop the real talent I have: communicate, motivate and inspire people.

A few years ago, I was approached by a business school to start lecturing there – which I do with much pleasure.

Just now I have been given the challenge to start a speaking bureau within Atos – so I can further develop my true passion and encourage my colleagues to hone their speaking and storytelling skils. If you excel at what you do, the doors of opportunity will open again and again!!

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 2: Wednesday, 13 March 2019
CASE STUDY: The Science Behind Story.

Our brain is a brilliant machine, yet until recently all we “knew” about the brain’s functions were speculations based on observable behavior, recorded by psychologists.

Freud, Jung and Skinner have made generations believe that we are in control of our behavior, and much more than that: that we’re in control of our thoughts, our thought processes, and our memories. Recent advancements in Neurobiology are showing a more nuanced picture, which can serve us well as content strategists.

First and foremost, to prove not only how, but even why the brain processes certain things better than others and how we can shape content in a more digestible way. Yes, facts and figures remain important when communicating, however, the way we present them can help tremendously toward understanding and remembering them.

Storytelling has been proven to be the key to memory and understanding because it appeals to a variety of brain regions, which stimulates processing the information on various levels and leads to longer retention. Using storytelling techniques, we can make any content more appealing, more convincing, and more persuasive.

And who wouldn’t want that?

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