Global Social Media and Digital Communications Manager
Content Strategy & Innovation
Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
- 12 Mar 2019
- Berlin, DE
Day 1: Tuesday, 12 March 2019
BLOCK: CONTENT CREATION AND DISTRIBUTION.
CASE STUDY: Wiser with experience, DSM’s online content and social media journey.
- How we moved from corporate to engaging content
- How social listening opened our eyes
- How we join the conversation via targeted social media campaigns
- How we use the power of peer-to-peer communication to build company trust
- How we are building our 24/7-always on strategy
- How this online content and social media multi-channel strategy has boosted our performance