Guy Rutten, DSM - Qepler Summits And Conferences

Guy Rutten

Global Social Media and Digital Communications Manager
DSM
Maastricht, Netherlands
DSM | Bright Science. Brighter Living.™

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 1: Tuesday, 12 March 2019
BLOCK: CONTENT CREATION AND DISTRIBUTION.
CASE STUDY: Wiser with experience, DSM’s online content and social media journey.
  • How we moved from corporate to engaging content
  • How social listening opened our eyes
  • How we join the conversation via targeted social media campaigns
  • How we use the power of peer-to-peer communication to build company trust
  • How we are building our 24/7-always on strategy
  • How this online content and social media multi-channel strategy has boosted our performance
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