Giuseppe is a global Marketing VP with more than 20 years’ success spearheading instrumental B2B & B2C operations, specialising in IT, Software, Industrial Automation, and Energy.
As a renowned Content Marketing / Global Marketing Speaker and Writer, he has achieved an essential place among the 2017 Top 25 Masters of Multichannel Marketing and was voted as one of 2016’s most influential European B2B marketers by software company Traackr.
Giuseppe is currently Head of Content Strategy for EMEA and APAC at Contently, the content marketing solution of choice for the world’s most valuable brands; he is an innovative creative strategist with a passion for advising top global brands across the financial, technology, industrial, and consumer sectors to produce world-class content and digital marketing strategies, including Schneider Electric, Cisco, LinkedIn, Airbus, Vodafone, Generali, Virgin Media, Capgemini, Motability, Grant Thornton, MergerWare, and many more.
Giuseppe is a renowned powerful motivator who has spoken at an array of global marketing conferences, including the Digital Branding Summit, Content Marketing World 2017, CMA Digital Breakfast, Summit on Content Marketing, Festival of Marketing and B2B Marketing Ignite 2018.
Giuseppe has an MBA from Milan’s SDA Bocconi School of Management and is trained on Mergers & Acquisitions at the London Business School. He currently lives in London.
Content Strategy starts from a deep understanding of your audience.
This session explores how to apply principles of psychology to web content and design and maximise visitors’ attention. Psychology is the study of the mental processes that lead to human behavior. Why do web visitors behave the way they do? What can drive readers’ behavior and facilitate content consumption? And what does it look like to design a content hub without considering users’ psychology?
The session will explore some principles of psychology (Elaboration Likelihood Model, Fogg’s Behavioral Model, Cialdini’s principles of Persuasion) with practical examples and best practices and how to apply them while you design your site, app or content hub.
As a content marketer, you want to understand psychological principles whether you work on an existing site to make it more intuitive or build a digital experience aligned with how users take decisions.View Details