Giovanni Tavani, Royal Canin - Qepler Summits And Conferences

Giovanni Tavani

Director, Global Customer Care and Social Media
Royal Canin
Montpellier, France
At Royal Canin, we make the most precise and effective nutrition for cats and dogs based on size, age, lifestyle, breed and to address specific needs.

Giovanni has been working for some major US corporations since 1997 and he is a Social Media enthusiastic user and professional.

Italian based in Montpellier (France), he has covered different management roles in Customer Services, Programs, Executive Escalations and Social Media.

In 2010 Giovanni was appointed as leader of the Social Media Support team for Dell which is currently up and running in 15 different languages with 250+ specialists.

Recently Giovanni joined Royal Canin, a division of Mars Petcare, as the Global Customer Care and Social Media Director.

Prior to Royal Canin, Giovanni has a 17 years experience with Dell and 5 years in Compaq/HP in Europe and in the Middle East, with a background in foreign languages, management and communication and a passion for photography.

Today Giovanni is regularly invited to international events and university master degree classes to share the Dell Social Media experience in Customer Services and to deliver lectures on the impact of social media customer experience in the B2C and B2B business.

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 1: Tuesday, 12 March 2019
BLOCK: BRAND EMPOWERMENT.
CASE STUDY: Build a comprehensive social care strategy for the brand.
  • Mapping the brand needs as 1st brick
  • Look for a social technology that can build around your business model as 2nd brick
  • Social listening as the 3rd brick
  • Social engagement as the 4th brick
  • In a solid built space, content will be all around the ecosystem as the 5th and final brick
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