Florian Niederreiter, Sandvik Coromant - Qepler Summits And Conferences

Florian Niederreiter

Global Content Marketing Specialist, SEO & Web Analytics
Sandvik Coromant
Cologne, Germany
Sandvik Coromant - manufacturing tools & machining solutions

Florian is a global content marketing and search engine optimization (SEO) expert leading the SEO strategy of Sandvik Coromant, the world’s leading supplier of tools, tooling solutions and know-how to the metalworking industry.

His ambition is to provide better web content for both users and search engines.

During 20+ years’ experience in communication business, with 15 years in online marketing and 8 years in SEO, Florian has shaped high quality content for technology and online driven B2C and B2B companies.

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 2: Wednesday, 13 March 2019
CASE STUDY: Adapting Web Content to Natural Language Search.
  • Adapting Web Content to Natural Language Search
  • The evolution of natural language search
  • The future of search - voice will be king
  • Conversational search: From keywords to context
  • The challenges of «Voice Engine Optimization»
  • How to adapt web content to natural language search
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