Fabio Ganzaroli, Cisco Marketing and Communications - Qepler Summits And Conferences

Fabio Ganzaroli

Head of Customer Engagement Service Provider Segment
Cisco Marketing and Communications
Milan, Italy
Cisco is the worldwide leader in IT and networking. We help companies of all sizes transform how people connect, communicate, and collaborate.

Fabio is high profile career experienced in international contexts for large IT multinational corporations and other industry interests with high level contacts and responsibility for developing and deploying business sensitive strategies maintained using complex go-to-market models.

He is today responsible of planning, develop and program manage digital in Cisco for the whole Service Provider segment.

In particular his team focus on increase engagements and drive demand in the market to Service Providers by developing and drive a consistent digital strategy aligned to specific personas, paid/owned/earned execution, industry and solution specific customer journeys and listen to customer insights.

Fabio likes working by short, medium and long terms objectives and help organization become customers trusted advisor.

He loves spend time with his family and train as a platform and springboard diver.

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 2: Wednesday, 13 March 2019
CASE STUDY: Customer Engagement for highly targeted audience segments: How all come together?

Everyone talks about Omni-channel, easy to be said but hard to be achieved.

Lots of variables play into such as messaging, targeting, channels, non-linear buying behaviours, content consumptions models, different stakeholders need, insights, measure, optimize; and the audience is still the same.

Join the session to hear a real-life example on how an effective Omni-channel customer experience come together.

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