Christoph Zeidler, SAP SE - Qepler Summits And Conferences

Christoph Zeidler

Head of Strategy, Processes, and Technology, Studio SAP
Mannheim, Germany
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Head of Strategy, Processes & Technology at Studio SAP, Christoph is an experienced print and online editor, content strategist, and social media advocate with a strong focus on quality and relevance for both internal and external audiences.

At Studio SAP, SAP’s in-house Marketing & Communications agency, he’s responsible for end-to-end content strategy definition and governance as well as content management tools and operations along the content lifecycle from ideation to publication.

He also leads a global program to align all content marketing activities and content creation around audience information needs across the buyer’s journey and is responsible for content supply chain and content lifecycle management for

In 2014, Christoph led digital content strategy efforts for the relaunch of, working closely with information architecture and design. In his previous role as editor-in-chief of from 2009-2013, he more than tripled readership and relaunched and rebranded the channel into a stateof-the art digital and fully-responsive brand journalism outlet, which today is part of the SAP News Center.

Christoph won the German Prize for Online Communication in 2012 and the Best of Corporate Publishing Award three times in a row and is a member of the Best of Content Marketing Hall of Fame.

Christoph holds a degree in cultural and social sciences from European University Viadrina in Frankfurt (Oder), Germany, and studied at American University in Washington, D.C.

Related Sessions:

Content Strategy & Innovation
Summit 2019

Building a strong profitable brand: development, engagement, data & VR, storytelling, consumer centricity.
  • 12 Mar 2019
  • Berlin, DE
  • Management
Day 1: Tuesday, 12 March 2019
CASE STUDY: Studio SAP: Creating Impactful Content at Scale With an Internal Agency.
  • SAP’s in-house agency model: strategy, setup, services
  • Create the right content to meet your audience information needs across the entire buyer’s journey
  • Enable content quality and consistency across the entire content lifecycle, manage content supply chains holistically
  • Identify and reduce content waste
  • Improve content impact and performance
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