Christoph Zeidler
Head of Strategy, Processes & Technology at Studio SAP, Christoph is an experienced print and online editor, content strategist, and social media advocate with a strong focus on quality and relevance for both internal and external audiences.
At Studio SAP, SAP’s in-house Marketing & Communications agency, he’s responsible for end-to-end content strategy definition and governance as well as content management tools and operations along the content lifecycle from ideation to publication.
He also leads a global program to align all content marketing activities and content creation around audience information needs across the buyer’s journey and is responsible for content supply chain and content lifecycle management for SAP.com.
In 2014, Christoph led digital content strategy efforts for the relaunch of SAP.com, working closely with information architecture and design. In his previous role as editor-in-chief of SAP.info from 2009-2013, he more than tripled readership and relaunched and rebranded the channel into a stateof-the art digital and fully-responsive brand journalism outlet, which today is part of the SAP News Center.
Christoph won the German Prize for Online Communication in 2012 and the Best of Corporate Publishing Award three times in a row and is a member of the Best of Content Marketing Hall of Fame.
Christoph holds a degree in cultural and social sciences from European University Viadrina in Frankfurt (Oder), Germany, and studied at American University in Washington, D.C.
