Ana Esteban manages the customer research team inside the Portfolio Extension department in Konica Minolta’s Digital Workplace R&D Division. The customer research team supports the optimization of the portfolio extension activities at one of Konica Minolta’s new disruptive division, managing international user & market research projects and coordinating all project phases.
With over 14 years’ experience in market research, Ana started at Konica Minolta in 2016, joining as Customer Research Specialist to organize, manage and design the market research projects, optimize the research methodologies and collaborate on new product concepts and definition of the new product portfolio for Konica Minolta.
Before joining Konica Minolta, Ana spent 14 years working at Kantar TNS (one of the leading global market research companies) as Senior Client Manager, where she was in charge of main client accounts for the company, managing and developing research projects to create and develop new concepts and products.
Ana´s extensive knowledge in customer research focused in innovation has provided her a deep understanding of the different methodologies that can be used to gather customer insights as well as how to implement the customer insights in the development processes.