Ana Esteban, Konica Minolta Business Solutions Europe - Qepler's R&D Transformation Summit 2018

Ana Esteban

Team Manager Customer Research,
Digital Workplace R&D

Konica Minolta Business Solutions Europe
Hannover, Germany
Konica Minolta Business Solutions Europe

Ana Esteban manages the customer research team inside the Portfolio Extension department in Konica Minolta’s Digital Workplace R&D Division. The customer research team supports the optimization of the portfolio extension activities at one of Konica Minolta’s new disruptive division, managing international user & market research projects and coordinating all project phases.

With over 14 years’ experience in market research, Ana started at Konica Minolta in 2016, joining as Customer Research Specialist to organize, manage and design the market research projects, optimize the research methodologies and collaborate on new product concepts and definition of the new product portfolio for Konica Minolta.

Before joining Konica Minolta, Ana spent 14 years working at Kantar TNS (one of the leading global market research companies) as Senior Client Manager, where she was in charge of main client accounts for the company, managing and developing research projects to create and develop new concepts and products.

Ana´s extensive knowledge in customer research focused in innovation has provided her a deep understanding of the different methodologies that can be used to gather customer insights as well as how to implement the customer insights in the development processes.

Related Sessions:

R&D Transformation
Summit 2018

Review and apply the latest solutions and technologies for greater R&D process efficiency and speed to market.
  • 27-Sep-2018
  • Berlin, DE
  • Technology
Day 2: Friday 28, September 2018
BLOCK: LEADING TECHNOLOGY STRATEGY AND ROADMAPPING.
CASE STUDY: Customer Research: Unlocking the power of customer value.
  • Why customer research can help you to create value and differentiate your offering from the competition.
  • Understanding the customer as a person will enable you to create better products.
  • Applying a Design Thinking approach to your R&D will create a pathway for sustainable profitable business.
  • Customer Research and Design Thinking fit well into standard R&D processes like the Stage Gate™ process.
  • For each step in product development, there are different tools to generate the insights you require for R&D.
  • The importance of stimuli material and how to do it right.
  • We will give top tips on conducting meaningful customer research.
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